If you’re a service provider trying to build or rebuild your website, the platform decision can feel overwhelming. There are so many options, and everyone on the internet has a different opinion.

“Use Showit, it’s the most creative.”

“Use Squarespace, it’s easier.”

“Use Kajabi, it’s all-in-one.”

“Use Wix, it’s flexible.”

“Use Framer, it feels modern.”

And if you’re not techy (or you don’t want to be), this decision becomes a blocker:

“Which one is actually right for me and my business?”

This guide breaks everything down simply — no jargon, no complexity — just clarity.

I work with coaches and service providers across different stages of business, so this is the grounded, real-world version of what actually works.

Download the Website Clarity Checklist if you need help figuring out what your website really needs before choosing a platform.

The 2026 Quick Summary (Read This First)

Here’s the truth:

• Framer is the best for modern, fast, clean websites

• Squarespace is the best for people who want simple + intuitive

• Showit is the best if you want full creative freedom (and have time)

• Wix is best if you want everything in one place without code

• Kajabi is best if your coaching business is course-heavy

• WordPress is best if you want full control and long-term scalability

Most businesses don’t need the most complicated platform.

They need the right platform.

Here’s the real breakdown.

Framer (My top pick for most businesses)

Image by: Framer

Framer is the platform I use for myself and for most client projects.

Here’s why service-providers love it:

• extremely fast loading

• modern, clean, professional design

• easy to update

• intuitive animations and interactions

• perfect for clear, minimalist layouts

• SEO is strong

• blogging is simple

• feels premium

Framer gives you the “designer look” without the designer complexity.

If you care about:

clarity, flow, speed, responsiveness, and modern design → Framer wins.

If you need support implementing it, explore website clarity and flow

Squarespace (Best for simplicity and ease)

Image by: Squarespace

Squarespace works beautifully for businesses who want:

• a simple site

• minimal maintenance

• decent design

• easy updates

• an all-in-one feeling without complexity

It’s predictable, reliable, and friendly for beginners.

Squarepace’s limitations:

• design is more rigid

• animations are basic

• some layouts look “samey”

• not as fast as Framer

• limited long-term flexibility

Still an excellent platform if ease > customization.

Showit (Best if you love ultra-creative layouts)

Image by: Showit

Showit gives you total creative freedom — drag anything anywhere.

Best for:

branding-heavy coaches, photographers, creatives, and people who love expressive layouts.

Not ideal for:

someone who wants to update things quickly or dislikes visual overwhelm.

Limitations:

• learning curve

• not always mobile-friendly

• slower page speeds

• requires more design experience

It’s beautiful, but not the most efficient.

Wix (Best if you want a “do-it-all” builder)

Image by: Wix

Wix is surprisingly powerful in 2025.

Strengths:

• flexible editor

• lots of features

• memberships, bookings, forms

• good templates

• fast to set up

• easy to scale

But:

• design can get messy

• people often over-customize

• speed varies

• not the cleanest UI

• blogging is not as clean as Framer or Squarespace

It’s great if you want something practical and functional more than aesthetic.

Kajabi (Best for coaches or entrepreneurs with courses and digital products)

Image by: Kajabi

Kajabi is not a “website builder first.”

It’s an all-in-one course and membership system.

Best for:

• coaches with program

• hybrid coaching + courses

• digital product ecosystems

• membership sites

• funnels + automations

Limitations:

• design options are limited

• feels stiff

• expensive

• blogging is… just okay

• 
  

WordPress (Best for long-term scalability, not beginners)

Image by: Wordpress

WordPress is incredibly powerful, but not necessary for most coaches.

Good for:

• complex businesses

• custom development

• big content libraries

• multi-language sites

• advanced SEO

Not ideal for:

• new coaches

• non-techy people

• people who don’t want plugins and maintenance

• quick updates

Unless you’re running a multi-layered business or need advanced customization, you don’t need WordPress.

The 2026 Recommendation for Coaches

If you want clarity, simplicity, modern design, and an easy backend:

Framer or Squarespace.

If you want creative freedom:

Showit.

If you want everything in one place:

Wix.

If you run courses:

Kajabi.

If you need long-term scalability:

WordPress.

Your platform doesn’t need to be perfect.

It needs to support the way you work.

If you’re unsure, I'd love to help you out.

Get the Website Clarity Checklist if you want a simple decision-making tool for your homepage and platform.

Need help choosing or switching platforms?

If you want a website that feels like you, works like you need, and is easy to maintain, explore the Website Foundations Service.

If you already have a website and need advice, updates, or help choosing a platform, learn more about platform migration support in my custom service, book a call to get started.